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Oracle: Nice Guys Finish.... - BusinessWeek Online - MSNBC.com: "Judging by the 10,000-strong crowd that lined several San Francisco blocks waiting for the chance to see Oracle (ORCL) Chief Executive Larry Ellison, it was clear how well the software company has burnished its image of late.At Oracle's annual Open World conference, which drew some 35,000 attendees, gone were the gripes about strong-arm sales tactics that dogged the company in the late 1990s. And vanished were the comparisons of Ellison to Genghis Khan that abounded when Oracle launched its hostile bid for rival software maker PeopleSoft in 2003. "