Thursday, January 19, 2006
AMR Research: Strategy 21�SOAs: The Future Is Now
AMR Research: Strategy 21�SOAs: The Future Is Now: "Strategy 21�SOAs: The Future Is Now
Thursday, January 19, 2006
Randy Weston
The future of the technology market has been divined, and all signs point to Service-Oriented Architectures (SOAs) as a massive force altering the market as we know it.
SOAs took center stage at AMR Research�s Strategy 21 conference this week, in the Bay Area community of Half Moon Bay. The theme is �Dateline 2010: Divining the Future of Enterprise Software.� Executives from SAP, Oracle, IBM, and Microsoft as well as up-and-comers salesforce.com, Rearden Commerce, and Workday espoused their thoughts to their partners and peers on how the next four years will play out with SOAs and on demand, and how technology will change how we work and play.
Platform wars are afoot
One thing became very clear: the next four years will be marked by fierce platform wars as enterprise application and infrastructure vendors jockey to control and own the SOA platform. Expect the biggest marketing battle between SAP and Oracle.
Shai Agassi, president of SAP�s product and technology group, squared off against Oracle�s Jesper Andersen, senior vice president of application strategy. Mr. Agassi who fired the first shot.
�We don�t believe, five years from now, anyone will buy point solutions,� Mr. Agassi said to the room filled with mostly point product vendors. �Best of breed is dead.�
He�s betting enterprise application vendors like SAP will act as the core of their customers systems, pushing standardized best practices that are incorporated into its software. This, in turn, frees up its many ecosystem partners to innovate and meet more industry-specific needs. Thus the death of best of breed, or more specifically, best of breed as it has existed.
�We can�t do e"
Thursday, January 19, 2006
Randy Weston
The future of the technology market has been divined, and all signs point to Service-Oriented Architectures (SOAs) as a massive force altering the market as we know it.
SOAs took center stage at AMR Research�s Strategy 21 conference this week, in the Bay Area community of Half Moon Bay. The theme is �Dateline 2010: Divining the Future of Enterprise Software.� Executives from SAP, Oracle, IBM, and Microsoft as well as up-and-comers salesforce.com, Rearden Commerce, and Workday espoused their thoughts to their partners and peers on how the next four years will play out with SOAs and on demand, and how technology will change how we work and play.
Platform wars are afoot
One thing became very clear: the next four years will be marked by fierce platform wars as enterprise application and infrastructure vendors jockey to control and own the SOA platform. Expect the biggest marketing battle between SAP and Oracle.
Shai Agassi, president of SAP�s product and technology group, squared off against Oracle�s Jesper Andersen, senior vice president of application strategy. Mr. Agassi who fired the first shot.
�We don�t believe, five years from now, anyone will buy point solutions,� Mr. Agassi said to the room filled with mostly point product vendors. �Best of breed is dead.�
He�s betting enterprise application vendors like SAP will act as the core of their customers systems, pushing standardized best practices that are incorporated into its software. This, in turn, frees up its many ecosystem partners to innovate and meet more industry-specific needs. Thus the death of best of breed, or more specifically, best of breed as it has existed.
�We can�t do e"
