Thursday, January 19, 2006
One year later, Oracle touts progress of Fusion
One year later, Oracle touts progress of Fusion: "SAP launches pre-emptive strike
Oracle has stated that one of the key goals of Fusion is to unseat SAP AG as the leader in the $50 billion market for business applications. And SAP has taken notice.
Yesterday, the German company issued a press release ahead of the event that took issue with, among other things, Oracle's focus on the middleware components of Fusion.
'The reason Oracle chose to re-brand existing middleware components as Fusion is simply based on the fact that they do not have an applications message to deliver to the market,' the statement read. 'Positioning the battle for the applications software space around middleware is pure marketing spin. In reality, the applications race should be centered on applications.'
It was a move that Phillips joked about during his speech yesterday.
'A lot of our competitors know about [this event and] they're putting out press releases,' he said. 'I'm glad they're interested in driving people to our event. Thank you, SAP.' "
Oracle has stated that one of the key goals of Fusion is to unseat SAP AG as the leader in the $50 billion market for business applications. And SAP has taken notice.
Yesterday, the German company issued a press release ahead of the event that took issue with, among other things, Oracle's focus on the middleware components of Fusion.
'The reason Oracle chose to re-brand existing middleware components as Fusion is simply based on the fact that they do not have an applications message to deliver to the market,' the statement read. 'Positioning the battle for the applications software space around middleware is pure marketing spin. In reality, the applications race should be centered on applications.'
It was a move that Phillips joked about during his speech yesterday.
'A lot of our competitors know about [this event and] they're putting out press releases,' he said. 'I'm glad they're interested in driving people to our event. Thank you, SAP.' "
