Tuesday, February 21, 2006
BI and CPM a blockbuster for Universal Studios Hollywood
BI and CPM a blockbuster for Universal Studios Hollywood: "A rainy day is a disappointment for visitors to the Universal Studios Hollywood theme park. It's an even bigger disappoint to the park's management staff.
Taking into account the cost of supplies, labor and lost ticket revenues, a rainy day at the park can put a big dent in the week's profits. A rainy week can affect an entire quarter. That's just one reason why New York-based NBC Universal has optimized its California theme park's operations by implementing business intelligence (BI) and corporate performance management (CPM) tools over the last five years. With the tools, Universal Studios Hollywood can quickly change financial projections and subsequent operational actions. For example, if rain is in the forecast, the park might not staff as many workers and on seasonable days they might extend the park's hours. The project is indicative of a growing trend toward integrated BI and CPM (also called business performance management) systems."
Taking into account the cost of supplies, labor and lost ticket revenues, a rainy day at the park can put a big dent in the week's profits. A rainy week can affect an entire quarter. That's just one reason why New York-based NBC Universal has optimized its California theme park's operations by implementing business intelligence (BI) and corporate performance management (CPM) tools over the last five years. With the tools, Universal Studios Hollywood can quickly change financial projections and subsequent operational actions. For example, if rain is in the forecast, the park might not staff as many workers and on seasonable days they might extend the park's hours. The project is indicative of a growing trend toward integrated BI and CPM (also called business performance management) systems."
