Friday, February 03, 2006
Optimize Magazine > Other Visions << On-Demand CRM And The CIO >> February 2006
Optimize Magazine > Other Visions <<>> February 2006: "
With SAP's long-awaited on-demand CRM offering finally out, the question of when�or even if�a CIO should get on the on-demand bandwagon has become even more pressing. Does an on-demand capability, particularly in a key area such as CRM, mean a loss of control for the CIO? Or is it an empowering capability that all CIOs should embrace as their own? The fact that SAP�that great empowerer of CIOs�is now offering an on-demand CRM product only sharpens the debate. After all, we're talking about customers here, and for any CIO with the remotest foresight, managing the customer experience is becoming the single most important task in many organizations. So ceding control of that all-important task to outside forces sounds like a defeat, right? No CIOs really care about whether payroll comes under their domain. But give up the customer record and its ever growing role in the supply chain and the financial backbone of the company? Them's fightin' words. "
With SAP's long-awaited on-demand CRM offering finally out, the question of when�or even if�a CIO should get on the on-demand bandwagon has become even more pressing. Does an on-demand capability, particularly in a key area such as CRM, mean a loss of control for the CIO? Or is it an empowering capability that all CIOs should embrace as their own? The fact that SAP�that great empowerer of CIOs�is now offering an on-demand CRM product only sharpens the debate. After all, we're talking about customers here, and for any CIO with the remotest foresight, managing the customer experience is becoming the single most important task in many organizations. So ceding control of that all-important task to outside forces sounds like a defeat, right? No CIOs really care about whether payroll comes under their domain. But give up the customer record and its ever growing role in the supply chain and the financial backbone of the company? Them's fightin' words. "
