Monday, February 13, 2006
SAP acknowledges barrier to mySAP CRM implementations
muelSAP acknowledges barrier to mySAP CRM implementations: "SAP surprised analysts and industry observers by targeting its new on-demand CRM product at its most cherished customers � upper middmarket and large enterprises � rather than aiming at the most visible competition, Oracle-Siebel and Salesforce.com.
SAP claims to have 3,000 customers using CRM, but we believe only about a third of those are in full deployment.
Robert Bois,
research director, AMR Research Inc.
While SAP has consistently shown strong licensing revenue growth for mySAP CRM, the software vendor is acknowledging that it is partially trying to address lagging adoption rates for its product and also trying to build a barrier against Oracle's Siebel acquisition treading onto SAP territory.
'The success of the first stages of the CRM journey are most critical,' said Pat Bakey, senior vice president for North American CRM at SAP America Inc. 'We learned that when you get started with a CRM implementation there are different requirements and those requirements weren't capably met by our enterprise offering.'"
SAP claims to have 3,000 customers using CRM, but we believe only about a third of those are in full deployment.
Robert Bois,
research director, AMR Research Inc.
While SAP has consistently shown strong licensing revenue growth for mySAP CRM, the software vendor is acknowledging that it is partially trying to address lagging adoption rates for its product and also trying to build a barrier against Oracle's Siebel acquisition treading onto SAP territory.
'The success of the first stages of the CRM journey are most critical,' said Pat Bakey, senior vice president for North American CRM at SAP America Inc. 'We learned that when you get started with a CRM implementation there are different requirements and those requirements weren't capably met by our enterprise offering.'"
