Monday, March 27, 2006
destinationCRM.com: Oracle Looks to Get More Out of Data
destinationCRM.com: Oracle Looks to Get More Out of Data: "Oracle pushed into the BI sector on Thursday by announcing three bundled products branded as the Oracle Business Intelligence Suite. The software suite integrates Oracle's database technology, Fusion middleware, and analytics software. The new product line also adds analytics software Oracle acquired by way of the Siebel Systems acquisition that closed earlier this year.
No doubt, Oracle's move 'poses a threat' to companies focused solely on BI applications, says John Hagerty, research vice president at AMR Research. It's understandable, as sales for BI software and services within the Enterprise Performance Management market is expected to rise 10 percent to $6 billion this year, according to AMR Research. 'During the past five years companies have moved from wanting to collect the data, to gaining insight from the data,' Hagerty says. 'With that strategy, Oracle is aiming for the hearts and minds of the overall SAP business user.' "
No doubt, Oracle's move 'poses a threat' to companies focused solely on BI applications, says John Hagerty, research vice president at AMR Research. It's understandable, as sales for BI software and services within the Enterprise Performance Management market is expected to rise 10 percent to $6 billion this year, according to AMR Research. 'During the past five years companies have moved from wanting to collect the data, to gaining insight from the data,' Hagerty says. 'With that strategy, Oracle is aiming for the hearts and minds of the overall SAP business user.' "
