Tuesday, March 07, 2006
InformationWeek | Business Innovation Powered By Technology
InformationWeek Business Innovation Powered By Technology: "Since we got our hands on a Nucleus Research report that claims that SAP customers are 20% less profitable than their peers, we've had a chance to talk to SAP about it. 'Their research is like comparing apples to rotten oranges,' says SAP spokesperson Bill Wohl. 'They [analyzed] 1/25th of a percent of SAP customers -- 81 out of 30K, and from that small slice they've concluded that SAP customers are less profitable.'
Nucleus called into question SAP's marketing campaign about the best run businesses running SAP in its report. Nucleus analysts assessed the return on equity (ROE) of 81 publicly traded companies on SAP's Web site and found that SAP customers had an average ROE of 12.6% compared with an industry average ROE of 15.7%. The study was not commissioned by an SAP competitor or any other vendor, Nucleus said. "
Nucleus called into question SAP's marketing campaign about the best run businesses running SAP in its report. Nucleus analysts assessed the return on equity (ROE) of 81 publicly traded companies on SAP's Web site and found that SAP customers had an average ROE of 12.6% compared with an industry average ROE of 15.7%. The study was not commissioned by an SAP competitor or any other vendor, Nucleus said. "
