Thursday, March 23, 2006
InformationWeek | Business Intelligence | Oracle Plunges Into BI | March 22, 2006
InformationWeek Business Intelligence Oracle Plunges Into BI March 22, 2006: "No doubt. Oracle's move 'poses a threat' to companies focused solely on BI applications, said John Hagerty, research vice president at AMR Research Inc. 'During the past five years companies have moved from wanting to collect the data, to gaining insight from the data,' he said. 'With that strategy, Oracle is aiming for the hearts and minds of the overall SAP business user.'
SAP AG has taken a similar path, but different road. Hagerty said SAP is integrating intelligence and analytics into the applications, such as supply chain, customer relationship management (CRM) and financials.
SAP surrounds their applications stack with reporting and analysis, whereas Oracle considers the applications stack and the data, Hagerty said.
By year's end, Oracle Business Intelligence Suites will support SAP's warehouse management application, said Christina Kolotouros, director of Oracle BI Product Management. 'The applications also will integrate tightly with Microsoft Office,' she said. "
SAP AG has taken a similar path, but different road. Hagerty said SAP is integrating intelligence and analytics into the applications, such as supply chain, customer relationship management (CRM) and financials.
SAP surrounds their applications stack with reporting and analysis, whereas Oracle considers the applications stack and the data, Hagerty said.
By year's end, Oracle Business Intelligence Suites will support SAP's warehouse management application, said Christina Kolotouros, director of Oracle BI Product Management. 'The applications also will integrate tightly with Microsoft Office,' she said. "
