Wednesday, March 29, 2006
The New York Times Company Selects SAP to Support Advertising and Circulation Operations | Nachrichten | Aktienkurs |
The New York Times Company Selects SAP to Support Advertising and Circulation Operations Nachrichten Aktienkurs : "SAP AG today announced that The New York Times Company , a leading media company and publisher of The New York Times, The Boston Globe and The International Herald Tribune (IHT), has selected applications from mySAP(TM) Business Suite and the SAP(R) for Media solution portfolio to support its advertising management, home delivery and single copy circulation systems. The company also selected the SAP NetWeaver(R) platform to standardize its reporting requirements. This strategic project will displace legacy systems and allow the company to reduce costs and increase revenue by supporting cross- and up-selling advertising and subscription opportunities.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050310/SFTH009LOGO-a )
'The New York Times Company chose SAP solutions as part of an overall corporate mandate to systematically improve efficiency,' said David Thurm, senior vice president and CIO, The New York Times Company. 'SAP has a strong understanding of the challenges facing the newspaper industry and offers solutions that support a wide variety of our needs, providing support for ad sales and circulation operations, as well as business intelligence that helps us make the right choices to position our company for future growth.'"
(Logo: http://www.newscom.com/cgi-bin/prnh/20050310/SFTH009LOGO-a )
'The New York Times Company chose SAP solutions as part of an overall corporate mandate to systematically improve efficiency,' said David Thurm, senior vice president and CIO, The New York Times Company. 'SAP has a strong understanding of the challenges facing the newspaper industry and offers solutions that support a wide variety of our needs, providing support for ad sales and circulation operations, as well as business intelligence that helps us make the right choices to position our company for future growth.'"
