SAP News

Nucleus to SAP: Gotcha!#more#more: "And we thought the war of words between software giants SAP and Oracle was bad. Now the German company that dominates the corporate application market is trading verbal jabs with a feisty little market research outfit, Nucleus Research, which challenges SAP�s advertising claim that its customers are much more profitable than others. Tech ROI-doubter Nicholas Carr has weighed in--demanding that SAP release the study it based its claim upon. The spat highlights the risks of making bold claims about technology�s effectiveness. As it stands right now, SAP�s stature may be hurt more than helped by its marketing campaign."