Monday, March 13, 2006
Rough Type: Nicholas Carr's Blog: Does SAP sap profits?
Rough Type: Nicholas Carr's Blog: Does SAP sap profits?: "You've seen the ads: Crowds of smiling employees clapping their hands and exchanging high-fives. Why are they so happy? Because their companies had the good sense to install software from SAP. The tagline: 'Companies that run SAP are 32% more profitable than companies that don't.'
That's an awfully big claim - associating significantly higher profits with the installation of a particular software package - but, as I've pointed out before (here and here), there's no way to validate it. SAP has spent millions on the ad campaign, but it hasn't made the research public. We get the tagline, not the facts. "
That's an awfully big claim - associating significantly higher profits with the installation of a particular software package - but, as I've pointed out before (here and here), there's no way to validate it. SAP has spent millions on the ad campaign, but it hasn't made the research public. We get the tagline, not the facts. "
