Wednesday, May 17, 2006
destinationCRM.com: SAP Targets Enterprise SOA
llerdestinationCRM.com: SAP Targets Enterprise SOA: "SAP unveiled its CRM on-demand offerings in February with the launch of the SAP Sales on-demand solution. The initial release was designed to help organizations manage customers, contacts, and sales pipelines with configurable tools, while enabling businesses to migrate to on-premise deployment at their own pace. SAP's second wave of on-demand functionality is scheduled to be unveiled at SAPPHIRE today, including extended pipeline performance management capabilities for the Sales on-demand offering, along with the first installment of SAP Marketing on-demand.
As to be expected, Greg Gianforte, CEO and founder of CRM on-demand competitor RightNow Technologies, isn't impressed. 'SAP continues to push both their business process solutions and misguided assumptions about the on-demand market,' he says. 'The company continues to remain solely focused on back-office systems that optimize processes, where we, on the other hand, are focused on delivering frontline impact at the point of contact with each customer.' He contends that the company is also misguided in its assumption that on-demand is an entrance ramp to on-premise. 'Siebel fell into the same trap, and Oracle is following right along, as well.'
However, Rod Masney, global information and technology architect for O-I, a manufacturer of consumer goods packaging, says his company is considering SAP's on-demand product. 'It's an exciting offering that we perceive we can get value from.' "
As to be expected, Greg Gianforte, CEO and founder of CRM on-demand competitor RightNow Technologies, isn't impressed. 'SAP continues to push both their business process solutions and misguided assumptions about the on-demand market,' he says. 'The company continues to remain solely focused on back-office systems that optimize processes, where we, on the other hand, are focused on delivering frontline impact at the point of contact with each customer.' He contends that the company is also misguided in its assumption that on-demand is an entrance ramp to on-premise. 'Siebel fell into the same trap, and Oracle is following right along, as well.'
However, Rod Masney, global information and technology architect for O-I, a manufacturer of consumer goods packaging, says his company is considering SAP's on-demand product. 'It's an exciting offering that we perceive we can get value from.' "
