SAP News

Interview: Bob Stutz, SAP senior vp for Worldwide CRM Product and Strategy: "Where on demand may come in handy is getting non-CRM using SAP CRM customers to get into CRM. That sounds like a bizaare description until you recall that SAP CEO Henning Kagermann himself admitted a couple of years ago that because the CRM modules were shipped as part of the wider SAP portfolio, there was a sizeable chunk of customers who were counted as CRM customers but had never fired the software in anger. Could on demand be the quick and easy deployment to get such recalcitrant customers up and running and into CRM?"