Wednesday, May 10, 2006
SAP adds marketing features to CRM on-demand
"Customers may purchase one or both of the on-demand products. The software sells at $75 per user per month for the basic sales force automation capabilities up to $125 per user per month for the full suite once it is available. Customers can also cancel a subscription at any time, said SAP spokesman Bill Wohl.
'This is the first in a series of elements in our CRM strategy that we said we would release quarterly back in February,' Wohl said. 'We'll be meeting the commitment we made to our customers with this quarterly release at Sapphire.'
Marketing on-demand, introduces campaign management functionality to the suite, which allows marketers to analyze customer data using advanced queries and creating target groups based on search results to reach target audiences. Customization features also allow marketing managers to realign owners to specific accounts based on staffing needs"
'This is the first in a series of elements in our CRM strategy that we said we would release quarterly back in February,' Wohl said. 'We'll be meeting the commitment we made to our customers with this quarterly release at Sapphire.'
Marketing on-demand, introduces campaign management functionality to the suite, which allows marketers to analyze customer data using advanced queries and creating target groups based on search results to reach target audiences. Customization features also allow marketing managers to realign owners to specific accounts based on staffing needs"
