Tuesday, May 30, 2006
Wrigley's trade promotion gets boost with SAP CRM
Wrigley's trade promotion gets boost with SAP CRM: "The trade promotion management system goes live on July 10 in the U.S. and Canada, but it will not include the mobile salesforce. If all goes well with the pilot systems, Wrigley plans to roll out SAP's trade promotion management application in Australia by the end of 2006 and in parts of Europe in 2007. "
