Wednesday, June 21, 2006
Enterprise Systems | Bad Day at the Races: Oracle Watches SAP Take First for CRM
Enterprise Systems Bad Day at the Races: Oracle Watches SAP Take First for CRM: "Only time will tell if Oracle Corp. got a bargain when it coughed up nearly $6 billion for Siebel Systems Inc. last year.
But if Oracle was betting that the addition of Siebel and its prodigious customer base would help it leapfrog over SAP AG to CRM market dominance, it�or CEO Larry Ellison, at any rate�was mistaken.
That�s the conclusion of the latest research from market watcher Gartner Inc., which found that SAP�and not the combined Oracle/Siebel�was the CRM market leader in 2005, on a revenue basis, at least. The CRM market as a whole is far from saturated: revenues increased by 13.7 percent from 2004, driven in part, Gartner research director Sharon Mertz says, by renewed business confidence amid a healthy commercial economy."
But if Oracle was betting that the addition of Siebel and its prodigious customer base would help it leapfrog over SAP AG to CRM market dominance, it�or CEO Larry Ellison, at any rate�was mistaken.
That�s the conclusion of the latest research from market watcher Gartner Inc., which found that SAP�and not the combined Oracle/Siebel�was the CRM market leader in 2005, on a revenue basis, at least. The CRM market as a whole is far from saturated: revenues increased by 13.7 percent from 2004, driven in part, Gartner research director Sharon Mertz says, by renewed business confidence amid a healthy commercial economy."
