Friday, July 07, 2006
The changing face of Oracle - Computer Business Review
The changing face of Oracle - Computer Business Review: "Yet Oracle seems to be getting to grips with the change, both operationally and philosophically. In EMEA it has close to 4,000 staff dedicated to business applications, representing a significant expansion compared with three to four years ago.
This is because its sales approach is increasingly industry and value-based, because the mantra for the next generation of applications is fairly simple: control the platform and you control the process; control the process and you win the business. The vendor that controls the process has the biggest buy-in from the business and wins influence around that. With a database, middleware and application stack, Oracle is pitching for optimisation and process control"
This is because its sales approach is increasingly industry and value-based, because the mantra for the next generation of applications is fairly simple: control the platform and you control the process; control the process and you win the business. The vendor that controls the process has the biggest buy-in from the business and wins influence around that. With a database, middleware and application stack, Oracle is pitching for optimisation and process control"
