Tuesday, December 12, 2006
AccMan / SAP makes strange sounds
AccMan / SAP makes strange sounds: "Will Shai’s strategy pay off? SAP has a lot of competitors in its sights that have established and well oiled distribution channels. It is working on that. But then it has to get through the public perception of SAP as a player for the large company alone. At least that’s what it thinks it has to do. You may have noticed its recent TV advertising, which I first saw on late night Sky Sports.
Personally, I think it’s a waste of money. Do the general public care about SAP? I doubt it very much. The people who really care are other vendors, their distribution channels, industry observers and blog readers. SAP would be far better served connecting to ‘on the ground influencers’ who could tell the SAP story for it. These people need some nurturing because those I know about wonder whether SAP is fit for purpose at a price point they can sell to clients. "
Personally, I think it’s a waste of money. Do the general public care about SAP? I doubt it very much. The people who really care are other vendors, their distribution channels, industry observers and blog readers. SAP would be far better served connecting to ‘on the ground influencers’ who could tell the SAP story for it. These people need some nurturing because those I know about wonder whether SAP is fit for purpose at a price point they can sell to clients. "
