Monday, February 26, 2007
[ Integrated mar.com ]
[ Integrated mar.com ]: "As revenue growth failed to meet expectations, SAP revealed a strategic shift in 4Q06 by introducing a new midmarket line of business that will operate in parallel to the traditional large enterprise business. The shift is significant for several reasons: 1) SAP has never put the midmarket under a P&L before; 2) the offering should directly address adoption hesitancy with a SaaS version; and 3) the midmarket plan smoothes the pathway of software consumption from SaaS to hosted to on-premise ownership. TBR believes the lessons SAP learns with the new midmarket business will prove invaluable as the company seeks to reignite growth among the large enterprise segment."
