Thursday, February 01, 2007
Oracle Boosts Siebel CRM
The upgrade, delivered as part of Oracle's Applications Unlimited program--its long-term strategy for continuing to develop current Oracle apps--is just one component of Oracle's latest wave of releases. In conjunction with its Siebel CRM rollout, the company also announced the newest installments of four other product lines including its organic and acquired suites: Oracle E-Business Suite Release 12, Oracle's PeopleSoft Enterprise Release 9.0, JD Edwards EnterpriseOne 8.12, and JD Edwards World A9.1.
A major area of focus for Siebel 8, according to Abbo, is ease of use; a central facet of Siebel 8's shored up functionality is its task-based user interface. Rob Bois, research director at AMR Research, says AMR's recent surveys are still showing relatively high CRM failure rates, and survey respondents usually point to either inadequate training or poor usability in the application as a key factor. The task-based UI "takes a lot of the clutter out of the way and concentrates users only on the necessary pieces of information they need to complete a task," Bois says.
http://www.destinationcrm.com/articles/default.asp?ArticleID=6663
A major area of focus for Siebel 8, according to Abbo, is ease of use; a central facet of Siebel 8's shored up functionality is its task-based user interface. Rob Bois, research director at AMR Research, says AMR's recent surveys are still showing relatively high CRM failure rates, and survey respondents usually point to either inadequate training or poor usability in the application as a key factor. The task-based UI "takes a lot of the clutter out of the way and concentrates users only on the necessary pieces of information they need to complete a task," Bois says.
http://www.destinationcrm.com/articles/default.asp?ArticleID=6663
