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Nerd News : Subaru Of America Expands use of Oracle and picks up use of Siebel - Subaru Legacy Forums: "Oracle
(Nasdaq: ORCL) today announced it has expanded its relationship with Subaru
of America, Inc. As part of its efforts to consolidate technology vendors
and standardize on Oracle, Subaru is adding Oracle's Siebel applications to
its existing suite of Oracle products.

'Subaru has been an Oracle customer for many years and we are pleased
to be adding the Siebel application to our data center,' said Brian
Simmermon, Vice President, Information Technology, Subaru of America, Inc.

'We selected Oracle's Siebel applications because they offered us the
greatest flexibility to support our business objectives.'

With Siebel, Subaru will benefit from consolidated information
resources that will enhance the company's overall efficiency of their sales
and marketing efforts. Subaru plans to use Siebel E-Marketing, which
segments customer information and targets prospective buyers with the most
relevant product and marketing information; and Siebel Call Center, to more
effectively manage customer requests and increase satisfaction and loyalty.

'Subaru has an incredible reputation for successful niche marketing and
an extremely loyal owner base,' said Oracle Senior Vice President of CRM
Products, Ed Abbo. 'Our Siebel applications are uniquely suited to enhance
their already customer-centric business philosophy and will help them meet
their business goals and further enhance their customer satisfaction.'"