Thursday, May 10, 2007
destinationCRM.com: SAP Will Buy OutlookSoft to Boost Its CPM Credentials
destinationCRM.com: SAP Will Buy OutlookSoft to Boost Its CPM Credentials: "The OutlookSoft acquisition also adds another longtime Oracle foe to SAP's team. OutlookSoft has been run for the past two years by Phil Wilmington, a former PeopleSoft executive who participated in an unsuccessful effort to prevent that software maker from being taken over by Oracle.
SAP's CPM arsenal now resembles a three-legged table, says Sheina. 'SAP can now boast a power triangle of financial products for CFOs,' she says. From a competitive perspective, Sheina says 'both companies are looking to grow their market share in more corners of the enterprise applications space, but in contrasting ways. SAP is executing a series of small tuck-in acquisitions of niche players, such as Pilot, to flesh out the white spaces in its product lines. Oracle is going after the larger blockbuster deals, such as Hyperion.'"
SAP's CPM arsenal now resembles a three-legged table, says Sheina. 'SAP can now boast a power triangle of financial products for CFOs,' she says. From a competitive perspective, Sheina says 'both companies are looking to grow their market share in more corners of the enterprise applications space, but in contrasting ways. SAP is executing a series of small tuck-in acquisitions of niche players, such as Pilot, to flesh out the white spaces in its product lines. Oracle is going after the larger blockbuster deals, such as Hyperion.'"
