Monday, May 14, 2007
SAP's Plan to Globalize Hits Cultural Barriers - WSJ.com
SAP's Plan to Globalize Hits Cultural Barriers - WSJ.com
To get more global, SAP AG hired thousands of programmers in countries such as the U.S. and India. It assigned them to key projects that almost all had been handled from its home base in the small town of Walldorf, Germany. It adopted English for corporate meetings, even in headquarters. SAP recruited hundreds of foreign managers, and non-Germans made up half the company's top ranks by last year, up from one-third in 2000. The newcomers sought to inject a faster pace and open SAP's insular culture ...
To get more global, SAP AG hired thousands of programmers in countries such as the U.S. and India. It assigned them to key projects that almost all had been handled from its home base in the small town of Walldorf, Germany. It adopted English for corporate meetings, even in headquarters. SAP recruited hundreds of foreign managers, and non-Germans made up half the company's top ranks by last year, up from one-third in 2000. The newcomers sought to inject a faster pace and open SAP's insular culture ...
